It does not matter what kind of product it is that you are putting on the market – it has to reach its target audience first to be appreciated and successfully sold. An explainer product video can help your product shine. It gets down to the very basics by defining the product’s potential user, outlining its main objectives, analyzing its target market and presenting it all in a gorgeously animated video, which lasts for no more than two minutes and, because of that, cuts straight to the chase.